Apple Delays Intelligence Features for EU Due to Digital Markets Act

Apple has announced that its new Intelligence features, along with iPhone Mirroring and SharePlay Screen Sharing, will not be available to European users at launch this September. This delay is due to complications with the Digital Markets Act (DMA).

Statement from Apple

In a statement to the Financial Times, Apple explained that regulatory challenges posed by the DMA have forced the company to postpone the release of these features in the European Union.

“Given the regulatory uncertainties introduced by the Digital Markets Act, we regret to inform our EU users that three of our new features – iPhone Mirroring, SharePlay Screen Sharing enhancements, and Apple Intelligence – will not be available this year,” Apple said.

Overview of Delayed Features

Apple Intelligence encompasses a variety of updates, including improvements to Siri and various apps. iPhone Mirroring allows an iPhone to be controlled via a connected Mac, while SharePlay Screen Sharing lets users assist others by taking control of their screens during a SharePlay session.

Future Availability and Uncertainties

While some of the new Siri capabilities won’t be launched until 2025, features such as Genmoji, Image Playground, Writing Tools, and several new in-app functionalities are set to debut this September. Unfortunately, users in the European Union will not have access to these features at that time. The timeline for making these features available in the EU remains unclear, as does the extent of modifications Apple will need to implement to comply with the DMA.

Regulatory Context and Concerns

This announcement comes as the European Commission is poised to rule on whether Apple’s previous changes to allow for app marketplaces adhere to DMA requirements. Regulators have expressed significant concerns about Apple’s implementation, particularly regarding the Core Technology Fee.

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